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The sharing of spectrum in a way that ensures Freeview still has the space to innovate and develop more HD channels is crucial to the future of the platform, Ilse Howling, managing director of the UK digital-terrestrial free-to-air platform said at the DTG Summit in London this morning.Speaking on a panel at the event, Howling said Freeview could launch up to 10 additional HD channels next year and was in discussion with Ofcom over how this could be achieved.
She said that Freeview was the biggest TV platform in the country and was a leading HD platform, with 3.5 million HD homes.
Howling said that for Freeview, “innovation is about taking a product and making it mass market, mainstream and free for everyone”. She said that free TV was “part of the country’s DNA”.
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